CRM software is a customer facing
solution, whereas ERP is a backend solution.
Providing sales
and business support employees with the information that they
need at their fingertips is a key element in maintain and keeping
delighted customers. Otherwise, how many times are your customers
going to be asked for the same information from your employees?
CRM software is business driven and IT
supported, whereas ERP implementations are typically driven by IT and
supported by business.
CRM solutions are used to manage
contacts, accounts, opportunities, activities, marketing, customer
support, and many other sales and service-related processes. CRM
calls for knowledge of business needs and customer demands.
CRM can grab
relevant pieces of information from these systems and display them to
your sales team or other employees without having to show everyone
where to find the data in each different system. Users get the
information they need quickly and easily, saving everyone time.
CRM should also
bring to mind the idea of a central place to find everything
about an existing or potential customer. Items such as quotes,
proposals, invoices, contracts, contact info, and anything else that
you think is necessary to track for your customers.
CRM Software can
be like a electronic filing cabinet that can store events with your
customers or suppliers such as meetings, quotes and proposals, or
emails. It can also record other information that you specify for all
users of the organization to see and use.
In one line we
can say, CRM Software delivers a feature-rich set of business
processes that enhance marketing effectiveness, drive sales
performance, improve customer satisfaction and provide executive
insight into business performance.
http://www.salesmantra.com
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